When was the last time you looked in a phone book, checked out the classifieds in the local newspaper,or actioned a piece of junk mail?
Today’s consumers and businesses go to the internet first.And that’s why social media marketing, management, and promotion are more important than ever.
The internet is competitive. And if you’re not keeping up with social media strategies,you can be sure your competitors are.
Social media is ubiquitously accessible and to any one,social media has become more mainstream in its demographics and its usage has spread across technology devices.
You just need to be creative to attract people and it is relatively inexpensive platform to implement marketing campaigns.
Before social media came into existence…..
message was sent across as…
On an average around 85% people are on facebook and and 49% on twitter in USA. As all social networking sites were not started in India. India is the youngest country to start with its use. Than also currently there are 45 million Indians on Facebook and more than 16 million on twitter. Now looking at current working force I can say that 25% of the world’s workforce will be Indian approximately in next 10 years.Earlier,only big businesses were present on these sites but now the medium and small businesses have also realized the importance of social media presence and started implementing the same. We can say that India is today one of the fastest growing markets globally, across industries.
People believe what they see more than what they hear:
Facebook now is the 4th most popular site in India, overtaking Orkut. A Facebook fan page is something we all have seen. Once a person becomes a fan on your fan page, your updates appear on his profile. Until he decides to remove himself from the fan page. Check out the facebook fan page of Coca Cola to see how the brand has used it beautifully. A facebook application can be viral. Some companies in India have already started using the facebook applications to brand themselves. The Complete “the zoo-zoo story” application by Vodafone is a case in point.
Although, Orkut (5th most popular site in India) is a dying social medium, it still remains a major social network as far as India is concerned. It still has the highest number of user accounts for a social network in India.
Everybody seems to have a twitter account these days. Companies like Dell have used twitter to do some good business. Yahoo India seems to be running huge contests on Twitter with reasonable success.
YouTube and Flickr are surely a part of the social media revolution which has taken place over the years. A simple video says it all in a much more effective way. A look at the YouTube channel of Dell shows how effectively YouTube is being used by Dell. Better internet speed in India is contributing to increasing video popularity in India.
And After social media came into existence…
message was sent across as…
I can assure you social media in India will be bigger than it has been in the United States. India, after all is the biggest democracy in the world!!!


















