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Everyone wants to know about Digital Marketing today. Digital Marketing is a form of Viral Marketing. It revolves around the Internet. The broadband has become a great platform for people to communicate. Digital Marketing comprises of SEO (Search Engine Optimization), SMO (Social Media Optimization), PPC (Pay Per Click).

SEO (Search Engine Optimization)

When you open Google or Yahoo and search for anything, you want to view information relating to your search. Search engines determine the way information is being advertised around the globe. It involves promoting your business on the Internet.

SEO is basically about improving your websites ranking on the search engines. It allows you to sell what your customers are looking for, without letting them feel that they are looking at an advertisement.

SMO (Social Media Optimization)

SMO refers to posting content to a specific site so that it becomes easily visible and accessible to the target audience on social networking sites such as Facebook, Twitter, Orkut, Ibibo, Pinterest, Youtube etc. The main goal of Social Media Optimization, just like the Search Engine Optimization, is to draw people to a particular website or to view a page so that to know about your product service.

PPC (Pay Per Click)

PPC is a simple concept. It’s a form of advertising where advertisers pay for visitors on cost per click basis. This means that you only pay when someone clicks on the advertisement. Advertisers can also place PPC ads on search engines. They can choose the exact location for the display of their PPC advertisements. The ads can be modified, added or deleted at any point of time.

Digital vs. Traditional Marketing

Until a few years, the methods of advertising were pretty limited. However, since the Internet revolution, the ways of reaching your target audience have multiplied. E-mails or social networking sites like Facebook, Twitter, MySpace etc help you to reach your target audience.
Advertising online is advantageous as its relative cost is very low. How? YouTube videos, Facebook posts or Twitter tweets can be created for free. Digital Marketing also helps you to reach the target audience really quickly as it makes other people do the talking for you. This makes it better than the traditional way of marketing.

Digital Marketing as a Career

Digital Marketing has become a new-age career. It’s the new buzz and is a stepping stone for a successful career. If you want to get into the Digital Marketing you have to complete the Digital Marketing course, which includes SEO, SMO and PPC.
Are you looking for a reputed Digital Marketing Training Institute in Mumbai? Enroll yourself into The Brand Saloon. Contact +91-22- 31929248 / +91-22-24102331 or visit www.seotrainingcourseinmumbai.info for more.

Majority of us are hooked on to social networking sites like Facebook most of the time. We see are relatives and buddies uploading photos of exotic holiday destinations, checking-into world class airports or posing for photos with their favorite superstars. We want to put out best foot forward when it comes to social media like Facebook, Twitter, and wish to simply share the stuff with others that makes us look appealing and attractive.

We’re all self-obsessed and we want to make sure our social networking profiles look like we are having the best time in the world. Probably, the reality is totally different. All of us hurriedly go to work with only the weekend to look forward to catch up with our pals for coffee or parties.

We create a false persona of ourselves via social networking sites by creating wannabe and appealing profiles. We only upload those photos on social networking sites in which we look gorgeous and stunning. If our profiles were how we actually are, we would be the crème de la crème or would probably be celebrities!!

When I was talking to two girls recently, they told me that they’d rather let their mobile numbers out than their Facebook profiles, the reason being that their mobile numbers that contain a series of digits would reveal very little about them but just by accepting a friend request would reveal everything and leave nothing to their illusion.

So, if you stop and think that is creating cool profiles on social media, a healthy thing to do? Will people be disappointed when they come to know that you are not the person like your Facebook profile says about you?

Have you noticed a difference in the charisma people portray online compared to in reality? Feel free to share your thoughts over this blog via comments.

It’s not unusual now days to see some astonishing Facebook accounts that have been created. You can make a page for almost anything ! One of the many trends is creating Facebook accounts for pets.

Facebook was originally created for college students ONLY as a social media website to share information and communicate about studies, ofcourse, apart from other things as well. Now, Facebook is made open to anyone who wants to join !
Many people think that making profiles for their pets is an amazing thing and think it’s fun for their family and mates to have a glimpse of their cute and adorable pets and crazy status updates that their “pet” uploaded.There are a number of pet pages that are being created from cat, dog and bird to rabbits, turtles, mice and hamsters !

What is your take?

A good number of social networking sites exist other than Facebook where animals can bunch up. There are also many sites dedicated just for pets like dogster.com for pet dogs, catster.com for pet cats, birdcage.net for birds and bunspace.com for bunnies !!
There are several people who feel that creating a profile for their pets on Facebook is a silly thing one would do. They feel pet owners joining a site made especially for a specific animal may make more sense rather than making a profile for their pets. I don’t have any pets myself and personally, I don’t think I’ll create a personal page for pets on Facebook. A number of people who use Facebook may disagree with me.

Would you update your adorable pet’s photos and “confidential information” for your family and buddies to view on networking sites, or do you feel that this idea is plain absurd and foolish ? Let me know via comments…

It’s an old saying,”Man is a social Animal”. But in this technological era, this animal has lost his personal life and has become prone to gadgets!!!

90 percent of all internet users use at least one social network. Due to the huge internet traffic on Social networks, this has given rise to the term called as Social Media Optimization…

The basic definition of Social Media Optimization is,

“Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content”

Here are a few strategies of Social Media Optimization

• Increase your Linkability
• Increase your tagging and bookmarking
• Help your Content Travel
• Get the needed Communities

So let’s Sum up Social Media Optimization in six Phases

Develop Strategies for your Social Media

Plan the operational Strategy to reach to the target

Execute the plan by Creating and Sharing the Content

Monitor the Perception about your business and competitions

Measure the Results, Feed Back, Insights, Future Prospects

Social Media Sites have widen its horizon from B2C to B2B…So if you are in a business man and still away from Social Media …then just Switch on to the new Media…

Search Engine optimization is the strategies, processes and techniques that are taken, performed and adopted to make a website Search Engine friendly and bring it to a visible and admired position of Search Engines.

SMO is the distribution of social objects and their ability to rise to the top of any related search query, where and when it is performed. SEO + SMO = Amplified find ability in the traditional and social web.

Right now companies need to have both a search and a social media strategy to increase their online visibility, find new customers, and stay ahead of the competition.

As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion.

At the center of any successful SMO program are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations.

Rules of Social Media Optimization:

Increase your link ability:

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others

Make tagging and bookmarking easy

To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc

Reward inbound links

Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.

Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible.

Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc.

Choose your SMO tactics wisely

Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose.

Here is a very short list of some of the most popular sites for social media optimization:

Digg: Digg is a user-driven content site where members can vote, bury and comment on stories submitted by other members. Getting onto Digg’s front page often results in thousands of visitors flocking to your site and can have lasting ranking effects.

Del.icio.us: Del.icio.us is a Yahoo-owned social bookmarking site. Del.icio.us allows members to publicly save bookmarks using tags. Don’t be afraid to tag your own content.

YouTube: Well-known video upload site. Recently acquired by Google, so look for YouTube videos to start appearing in Google’s index.

Newsvine: Another social news site where members can submit news stories, comment on other popular stories, create connections with regular users.

Hopefully this information will help you to optimize Google ranking in your industry and make your product a BRAND.

If you are looking for a professional SMO Services India than TBS can prove your best choice of SMO Agency India with its professional and result oriented services,

With half of the global eyeballs glued to the social media and networking sites one cannot risk not been advertised as a product or service. SMO (Social Media Optimization) is altogether a methodization of social activity with the intent of attracting unique visitor to website content.

The gaining popularity of online media with the age of digitization or new age media social life is clearly diverted to virtual social media. Viral marketing as one may call to Social Media Optimization technique is rapidly making its way as new way of advertising. Gone are the days where only traditional modes of advertising were used with its restricted and limited reach among the geographic and demographic aspect.

Social Media Optimization can be done through two methods namely

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social Media Optimization has its own unique advantage when collaborated with social media agency. Whether to market and promote your products or to draw attention towards your services Social media agency which specializes in it is the best alternative. More or less social media optimization is related to Search engine optimization but it clearly differs in many aspects.

Social Media Optimization involves customers directly through online discussion, conversation, polls, votes, blogs, communities, chats, etc. it is more or less an indirect method of advertising and creating brand awareness among various cross section of society. This new medium of transmitting messages is gaining world-wide acceptance and importance.

Social Media Optimization is another yet unique mode of communicating messages through word of mouth but in a different way and this time through social media like social networking sites, blogosphere, social book marking, photos and video sharing, etc.