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Everyone wants to know about Digital Marketing today. Digital Marketing is a form of Viral Marketing. It revolves around the Internet. The broadband has become a great platform for people to communicate. Digital Marketing comprises of SEO (Search Engine Optimization), SMO (Social Media Optimization), PPC (Pay Per Click).

SEO (Search Engine Optimization)

When you open Google or Yahoo and search for anything, you want to view information relating to your search. Search engines determine the way information is being advertised around the globe. It involves promoting your business on the Internet.

SEO is basically about improving your websites ranking on the search engines. It allows you to sell what your customers are looking for, without letting them feel that they are looking at an advertisement.

SMO (Social Media Optimization)

SMO refers to posting content to a specific site so that it becomes easily visible and accessible to the target audience on social networking sites such as Facebook, Twitter, Orkut, Ibibo, Pinterest, Youtube etc. The main goal of Social Media Optimization, just like the Search Engine Optimization, is to draw people to a particular website or to view a page so that to know about your product service.

PPC (Pay Per Click)

PPC is a simple concept. It’s a form of advertising where advertisers pay for visitors on cost per click basis. This means that you only pay when someone clicks on the advertisement. Advertisers can also place PPC ads on search engines. They can choose the exact location for the display of their PPC advertisements. The ads can be modified, added or deleted at any point of time.

Digital vs. Traditional Marketing

Until a few years, the methods of advertising were pretty limited. However, since the Internet revolution, the ways of reaching your target audience have multiplied. E-mails or social networking sites like Facebook, Twitter, MySpace etc help you to reach your target audience.
Advertising online is advantageous as its relative cost is very low. How? YouTube videos, Facebook posts or Twitter tweets can be created for free. Digital Marketing also helps you to reach the target audience really quickly as it makes other people do the talking for you. This makes it better than the traditional way of marketing.

Digital Marketing as a Career

Digital Marketing has become a new-age career. It’s the new buzz and is a stepping stone for a successful career. If you want to get into the Digital Marketing you have to complete the Digital Marketing course, which includes SEO, SMO and PPC.
Are you looking for a reputed Digital Marketing Training Institute in Mumbai? Enroll yourself into The Brand Saloon. Contact +91-22- 31929248 / +91-22-24102331 or visit www.seotrainingcourseinmumbai.info for more.

Viral marketing in a simple term means a marketing environment which facilitates and encourages to pass along a message through a chain of network. In marketing language it’s passing of marketing message.

The very fact that it got its name as ‘viral’ marketing because of its trait of spreading like real virus or computer virus but this time it is spreading of words through word of mouth. Viral marketing technique is a new way of transmitting messages to a wider section of people effectively.

The success of viral marketing strategy depends upon the higher pass along rate and reactions on it. The maximum number of people it reach the popular your virus strategy.

Viral marketing more or less create a potential exponential to the growth of message exposure and influence. There is always underlying hypothesis that it might influence and induce the receiver.

The best way for viral marketing is social networking sites where half of the globe’s eyeballs are glued. Every one must have heard the name of MySpace, Facebook, Twitter, Orkut, Diggs, Flickr, etc. to be seen and visible on these networking sites, increases the chances of brand awareness. The more people aware of the brand the more consumers will consider their product and services.

Thus, marketing guys try harder to promote the brands, products and services on at least famous social networking sites where there are maximum chances of being seen.

Different approaches that can be taken by the promoters to market their brand are many and few among them are:

Video clips
Interactive flash games
Advergames
E-books
Brandable software’s
Messages
Text messages

Depending on the reach and network the viral message will replicate and transmit to the large number of people.

Now a days the most popular and used viral marketing technique is messages and text messages. Many sites offer a provision of sending free bulk messages and text messages from internet to mobile phones or even from one mail to other mails.

The main aim here for the marketers are to spread as much as possible and to be visible among the crowd. The concept of viral marketing is simple i.e. to be in sight so that you are always on mind.