There was a time when seniors use to restrict their juniors from using orkut in computer labs. It was like an addiction. some are chewed up for the same many times. But now I don’t remember when was the last time I clicked on orkut link.  There are reasons which don’t pull in anymore. When I started quantify my thoughts, figured few reasons; and when I got in depth, found something more interesting.

The web language for orkut is bit hard as compare to facebook. Facebook have simplest web language Orkut seems a bit heavy, heavy in the sense that links took more time to open and in worse “bad bad server, No donut for you”. While other social networking sites are faster as compare to orkut.

Orkut doesn’t provide social sharing plugins/ modules while other social networking sites do. These plugins offer easy and quick sharing. Anyone can set these codes to their site with almost no knowledge of hard coding. Orkut doesnot have this option so one who needs to share something should have Orkut opened in other tab.

Now days social media is use for business and Orkut does not provide page creation for a business promoter. There is a feature for creating ads on orkut but link to that ad is not available publicly. Thereby losing hope for promoters to enjoy this Application. Most of the people on orkut join communities but the updates of community are not available on the homepage.

Entertainment is the biggest part in today’s social media life. If the person finds something boring he will never visit there again. People search for fun wherever they go no one likes bore and orkut has little application for entertainment as compare to facebook. There should be amusing which holds users on site.

But still I think everything has a expiry date, but let’s enjoy the party till it exists. Happy socializing.

SEO (Search Engine Optimization)

When you open Google or Yahoo and search for anything, you want to view information relating to your search. Search engines determine the way information is being advertised around the globe. It involves promoting your business on the Internet.

SEO is basically about improving your websites ranking on the search engines. It allows you to sell what your customers are looking for, without letting them feel that they are looking at an advertisement.

SMO (Social Media Optimization)

SMO refers to posting content to a specific site so that it becomes easily visible and accessible to the target audience on social networking sites such as Facebook, Twitter, Orkut, Ibibo, Pinterest, Youtube etc. The main goal of Social Media Optimization, just like the Search Engine Optimization, is to draw people to a particular website or to view a page so that to know about your product service.

PPC (Pay Per Click)

PPC is a simple concept. It’s a form of advertising where advertisers pay for visitors on cost per click basis. This means that you only pay when someone clicks on the advertisement. Advertisers can also place PPC ads on search engines. They can choose the exact location for the display of their PPC advertisements. The ads can be modified, added or deleted at any point of time.

Digital vs. Traditional Marketing

Until a few years, the methods of advertising were pretty limited. However, since the Internet revolution, the ways of reaching your target audience have multiplied. E-mails or social networking sites like Facebook, Twitter, MySpace etc help you to reach your target audience.
Advertising online is advantageous as its relative cost is very low. How? YouTube videos, Facebook posts or Twitter tweets can be created for free. Digital Marketing also helps you to reach the target audience really quickly as it makes other people do the talking for you. This makes it better than the traditional way of marketing.

Digital Marketing as a Career

Digital Marketing has become a new-age career. It’s the new buzz and is a stepping stone for a successful career. If you want to get into the Digital Marketing you have to complete the Digital Marketing course, which includes SEO, SMO and PPC.
Are you looking for a reputed Digital Marketing Training Institute in Mumbai? Enroll yourself into The Brand Saloon. Contact +91-22- 31929248 / +91-22-24102331 or visit www.seotrainingcourseinmumbai.info for more.

We’re all self-obsessed and we want to make sure our social networking profiles look like we are having the best time in the world. Probably, the reality is totally different. All of us hurriedly go to work with only the weekend to look forward to catch up with our pals for coffee or parties.

We create a false persona of ourselves via social networking sites by creating wannabe and appealing profiles. We only upload those photos on social networking sites in which we look gorgeous and stunning. If our profiles were how we actually are, we would be the crème de la crème or would probably be celebrities!!

When I was talking to two girls recently, they told me that they’d rather let their mobile numbers out than their Facebook profiles, the reason being that their mobile numbers that contain a series of digits would reveal very little about them but just by accepting a friend request would reveal everything and leave nothing to their illusion.

So, if you stop and think that is creating cool profiles on social media, a healthy thing to do? Will people be disappointed when they come to know that you are not the person like your Facebook profile says about you?

Have you noticed a difference in the charisma people portray online compared to in reality? Feel free to share your thoughts over this blog via comments.

our world has become so small and we try to grab the whole world into our Tablets…we at most times, survive in the digital world, we breath social media, we chat online, we love online and we have already started smelling the domination of digital wastes in our lives. We do everything digitally. So why are we not bothering to become digital marketing professionals in businesses world?

Failure is the path to success:

You should always try to live up by saying “Fall down nine times, get up 10”  if you find an obstacle in your way , you should get more determine to get through it. No one is perfectionist but I believe there is always room for improvement.  And I think that is why I am attracted to digital marketing. Digital marketing always have different things to try, new things emerging and have constantly shifting behaviors. Things heal fast online.

Considering the fact that online marketing, digital media are constantly changing that’s why one can afford to make mistakes often since it’s actually the norm. There is no other medium which is so flexible and forgiving as the web. If you haven’t made any mistakes yet then you aren’t trying hard enough. Always try something new, and you give your best an than also it doesn’t work out then forget about it move on and try something else.

You can’t apply this for traditional marketing because the cost when making mistakes is far greater. The spelling mistake in a brochure you catch after 1000 have been printed is a lot more hurtful than a spelling mistake on a web page or in an email. Online it takes few hours to fix a mistake as compare to thousands of rupees required to reprint a brochure.

So, What I want to say is that if you want to be successful with digital marketing then don’t be afraid to fail. In fact welcome failure. Learn from you’re and others mistakes and try again. Things can be change quickly online relatively inexpensively. And your online efforts tracked more accurately so when you find a winning formula it is easy to repeat and optimize. We have seen many successful people such as Dhirubhai Ambani, Steve Jobs and many more as such who overcame serious obstacles by making a lot of mistakes first. So, let’s pay honour to our ancestors and carry on the tradition - Fail fast. Fail often. Success will follow!!!!

Today’s consumers and businesses go to the internet first.And that’s why social media marketing, management, and promotion are more important than ever.

The internet is competitive. And if you’re not keeping up with social media strategies,you can be sure your competitors are.

Social media is ubiquitously accessible and to any one,social media has become more mainstream in its demographics and its usage has spread across technology devices.

You just need to be creative to attract people and it is relatively inexpensive platform to implement marketing campaigns.

Before social media came into existence…..

message was sent across as…

On an average around 85% people are on facebook and and 49% on twitter in USA. As all social networking sites were not started in India. India is the youngest country to start with its use. Than also currently there are 45 million Indians on Facebook and more than 16 million on twitter. Now looking at current working force I can say that 25% of the world’s workforce will be Indian approximately in next 10 years.Earlier,only big businesses were present on these sites but now the medium and small businesses have also realized the importance of social media presence and started implementing the same. We can say that India is today one of the fastest growing markets globally, across industries.

People believe what they see more than what they hear:

Facebook now is the 4^th most popular site in India, overtaking Orkut. A Facebook fan page is something we all have seen. Once a person becomes a fan on your fan page, your updates appear on his profile. Until he decides to remove himself from the fan page. Check out the facebook fan page of Coca Cola to see how the brand has used it beautifully. A facebook application can be viral. Some companies in India have already started using the facebook applications to brand themselves. The Complete “the zoo-zoo story” application by Vodafone is a case in point.

Although, Orkut (5^th most popular site in India) is a dying social medium, it still remains a major social network as far as India is concerned. It still has the highest number of user accounts for a social network in India.

Everybody seems to have a twitter account these days. Companies like Dell have used twitter to do some good business. Yahoo India seems to be running huge contests on Twitter with reasonable success.

YouTube and Flickr are surely a part of the social media revolution which has taken place over the years. A simple video says it all in a much more effective way. A look at the YouTube channel of Dell shows how effectively YouTube is being used by Dell. Better internet speed in India is contributing to increasing video popularity in India.

And After social media came into existence…

message was sent across as…

I can assure you social media in India will be bigger than it has been in the United States. India, after all is the biggest democracy in the world!!!

Facebook was originally created for college students ONLY as a social media website to share information and communicate about studies, ofcourse, apart from other things as well. Now, Facebook is made open to anyone who wants to join !
Many people think that making profiles for their pets is an amazing thing and think it’s fun for their family and mates to have a glimpse of their cute and adorable pets and crazy status updates that their “pet” uploaded.There are a number of pet pages that are being created from cat, dog and bird to rabbits, turtles, mice and hamsters !

What is your take?

A good number of social networking sites exist other than Facebook where animals can bunch up. There are also many sites dedicated just for pets like dogster.com for pet dogs, catster.com for pet cats, birdcage.net for birds and bunspace.com for bunnies !!
There are several people who feel that creating a profile for their pets on Facebook is a silly thing one would do. They feel pet owners joining a site made especially for a specific animal may make more sense rather than making a profile for their pets. I don’t have any pets myself and personally, I don’t think I’ll create a personal page for pets on Facebook. A number of people who use Facebook may disagree with me.

Would you update your adorable pet’s photos and “confidential information” for your family and buddies to view on networking sites, or do you feel that this idea is plain absurd and foolish ? Let me know via comments…

If you are a student and gonna enter the corporate world then The Brand Saloon will be a helping hand…
From all the SEO companies in Mumbai, The Brand Saloon exists in the growing global competition since six years and is the only company in Mumbai offering free internship.

So THE BIG QUESTION – Why TBS???
TBS professionals are highly skilled which provides a chance to all you graduates to pursue the digital marketing course in detail.

The Digital Marketing Course will comprise of:
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Pay Per Click (PPC – Google Adwords)
Affiliate Marketing Training (Earn Online)
Google Analytics Training

So are you thinking about Eligibility Criteria???
IT Student
Engineering Student
MBA Student

Not only students it is the good choice for:
Freshers
Entrepreneurs
Freelancers

To top it all, The Brand Saloon (TBS) will make sure it provides hands on training with live project experience.
After reading this you couldn’t resist yourself, just log onto the website http://www.thebrandsaloon.com/ for more information.

90 percent of all internet users use at least one social network. Due to the huge internet traffic on Social networks, this has given rise to the term called as Social Media Optimization…

The basic definition of Social Media Optimization is,

“Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content”

Here are a few strategies of Social Media Optimization

• Increase your Linkability
• Increase your tagging and bookmarking
• Help your Content Travel
• Get the needed Communities

So let’s Sum up Social Media Optimization in six Phases

Develop Strategies for your Social Media

Plan the operational Strategy to reach to the target

Execute the plan by Creating and Sharing the Content

Monitor the Perception about your business and competitions

Measure the Results, Feed Back, Insights, Future Prospects

Social Media Sites have widen its horizon from B2C to B2B…So if you are in a business man and still away from Social Media …then just Switch on to the new Media…

India’s popularity as one of the best outsourcing destinations in the world has been growing rapidly, since the past decade. Among different types of services outsourced to India, SEO outsourcing has flourished on a large scale –thanks to one of the largest English speaking population, high literacy and millions of IT professionals offering cost effective and ethical services to companies in India and abroad. The quality services offered by Indian professionals have attracted advertising and SEO companies across the globe.

Link building has become the staple tool in every company’s SEO strategy. It is important that you build high quality incoming links that will encourage search engines to trust your website – believing it to be authoritative, relevant, and trustworthy. If low quality links are procured, undesired results will turn up. SEO experts have good knowledge about what should be done and give reliable suggestions.

One necessary factor for successful SEO campaign is good content. India has the second largest English speaking population in the world. This means that companies can avail good quality SEO content at cheap rates. If not complete SEO, you can outsource only the content writing work to an Indian SEO company and earn more profits or meet increased demand.

Cost and quality are the key factors that set India apart in this outsourcing race. Not just costs, due to quality and time bound results many global companies are preferring India. Companies can save a huge chunk of their profit by outsourcing their work to India, nearly 60% of cost could be brought down by outsourcing.

The demand for SEO has been growing rapidly, people are realizing the importance of SEO for strengthening their online presence. Any SEO company that seeks to expand or wants to meet increasing demand without huge incurring costs and waste time in setting up new infrastructure or recruiting new professionals can simply outsource their work to Indian SEO experts.

This will enable companies to maintain the quality of their services without incurring additional costs. Indian SEO professionals have expert knowledge, dedicated staff and Link Building Services that have helped many companies to keep up with the changing online trends.

The current stats might show Facebook mobile the most preferred social networking site on mobile but the stats could see a change in the forth coming months.

Why choose Google+ mobile over facebook mobile?

Facebook might be the loved one but Google+ mobile is certainly one loaded devil. With features to be talked about and with the market going the smartphone way, it might add a certain interest in socializing with Google+ mobile.

Take a quick review of the Google+ mobile here

Features

Messenger

The messenger adds to a spectacular experience of messaging on the go. When in a conversation you could make your friends know what you’re doing or where you are simply by uploading your pictures in between of your conversation through your mobile or through your mobile folder showing your circles what you are up to.

Video hangout

Facebook would be cursing itself for not having included this feature in their mobile version. On the go it’s not quite possible to see your friends face to face and this could be a well done feature in Google+. Although this will only be available for Android 2.3+ and front-facing cameras (iOS support coming soon) mobile phones.

Choices enhanced

Now click pictures and upload directly from the app itself, just click edit and choose picture to upload. Also not all notifications are important to be informed for, so customize your preferences for any notifications in your circle. Google+ has something extra this time and has improved the storage concerns. Whenever your phone memory gets full, you could move your Google+ app on the memory card for android phones.
Google+ has certainly worked hard to get features beyond any other social networking site, with app available for android and symbian phones it surely is going to create a much longer stay than any other social site for mobile.