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CASE STUDY

DNA Quiz Wiz Case Study

SEM and SMO Case Study for DNA

The Scenario:

DNA is an online news and entertainment portal that serves as one of the most convenient online medium of communication. They had organized a quiz campaign to attract students towards their portal.

Idea: To pull in student registrations using Social Media Marketing for the quiz organized by DNA.

Campaign: #BattleOfTheBrains

Client: DNA

Duration: 2 weeks

The Challenge:

Therefore the client was looking for Social Media Marketing service where they can alert people with an appealing social campaign and achieve maximum registration all around the vicinity.

The challenge was to pull in maximum participation for the quiz in order to escalate brand awareness.

The Solution:

TBS created stringent digital presence of DNA’s upcoming quiz on Facebook and Twitter by designing two pages on Facebook- Event page and a page for the Quiz ‘Wix campaign.’

TBS kept the target group engaged and entertained before and during the event ensuring that we have maximum students’ participating.

The Outcome:

TBS was successful in achieving more than 39K likes on Facebook page within a span of just 10 days.

Event page reached more than 15K visitors. There were more than 22K tweets which made this campaign an ebullient one.

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