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CASE STUDY

DNA Quiz Wiz Case Study

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Campaign : #BattleOfTheBrains

Client: DNA

Duration of the Campaign : 10 days

Industry: News and Entertainment

The Marketing Challenge : Organizing a quiz, but how to aware students about them?
Therefore the client was looking for Social Media Marketing service where they can alert people with an appealing social campaign and achieve maximum registration all around the vicinity.

The Strategy : We created stringent digital presence of our client’s upcoming quiz on Facebook and Twitter. Designed two pages on Facebook- Event page and a page for the Quiz Wix campaign. This kept our target group engaged and entertained before and during the event ensuring that we have maximum students’ participating. The campaign was a real deal breaker as the participation client achieved was unexpected by them.

The Result : The Facebook page reached more than 39K in just the span of 10 days,
Event page reached more than 15K. There were more than
22K tweets. Which made this campaign an ebullient one.

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