India´s most-acclaimed hatchback from the American car maker, Ford, was celebrating Ford Figo´s second birthday in India. To mark this occasion, the company initiated a 360-degree campaign across 230 outlets in the country all through March, 2012.
Idea: The story behind ‘The 2nd Birthday Invitation of Ford Figo’ in the form of viral videos.
Campaign: Birthday invitation Videos Campaign
Client : Ford
Duration: 2 week