Facebook Promotions Case Study - Hubtown LTD
URL - http://www.facebook.com/Hubtown
Client : HUBTOWN Ltd formerly known as Ackruti City Ltd is one of the leading real estate development companies in India. Client desired to gain even more traction with social promotions. They wanted to spread the rebranding awareness through the social channel.
Challenge : The challenge was to get loyal followers and boost number of Elite class (mainly HNIs) followers.
We took up the challenge to build the Brand for Hubtown on Facebook. Social Media experts at TBS researched and found, Hubtown has presence in 7 Indian cities diversified into residential spaces, office spaces, IT parks, Special Economic Zones (SEZs) through which TBS Team started promoting Hubtown Facebook fan page with creative and impelling content. The target audience of Hubtown was Elite class people residing mainly in the cities where it has its presence. So TBS used their own social assets to drive the targeted traffic and now Hubtown fan page has more than 13k likes in very short span of time.
Result : "Hubtown Ltd. Is now a popular brand on Facebook having loyal and interactive followers sharing their thoughts, opinions and enquiring for the projects."