Case Study – Organic Gardens
URL : http://organicgarden.co.in/
Platform: Ecommerce website
Client description: The Organic Garden is India's first chain of stores offering a range of certified organic products which includes Oil, Grains, Pulses, Spices & farm fresh produce. The Organic Garden was started by Kiran and Manisha Temkar with the vision to create a better life for future generations, with clean air, access to healthy and fresh food, healthy lifestyles.
Challenge: When it comes to buying groceries, the Indian consumer still prefers to go to the local stores and handpick the supplies themselves. So for a niche segment like Organic Garden it was a task to get customers to do online shopping. In addition to that, the client wanted support to increase the visibility on internet and create positive functionality of the website and its product line.
Client was looking for SEM Partner who could help them with Text Ads and Banner Ads that would help them increase the visibility of the website and increase sales at the same time.
Solutions:TBS SEM Team took up the challenge and did a vigorous research in order to streamline the Text advertising through platforms that would build the connect with the webpage and the right target audience.TBS content writers came up with strong ad copy for each product line that would directly drive the search to its logical destination. Banner Ads were created by the TBS creative team that caught the attention of the consumers making place for visually appealing branding.
After the execution of the text ads and banner ads plan initiated by the TBS team, the client had a 30% increase in traffic and received 300% returns on investment (ROI) also the brand value of the website went high considerably. Mr.Vikesh - Online Marketing Head, The Organic Garden, says “We are extremely delighted with the results of our online space after using TBS services.