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CASE STUDY

PNG Jewelers Case Study

Content Writing Case Study for P.N Gadgil Jewellers

The Scenario:

The online market is diversifying. Consumers are turning towards e-shopping rather than wasting time in shopping malls. But when it comes to Jewellery, they turn their anchor towards the physical shops. PNG Jewellers is one such brand which has highest trust of the common man.

Idea: The idea is to earn customer engagement using content that connects to them.

Campaign: Devise content strategies to increase brand recognition and reach.

Client: PNG Jewellers

Duration: 2 Weeks

The Challenge:

Customers haven’t built that robust relation with e-commerce world to buy such expensive thing online as jewellery is regarded as possession of the property. The client was looking for unique and enticing content for the website to enthrall more and more customers on its site.

Gaining the trust and convincing the target audience with the authenticity of the brand through online content as a mode of direct communication was a tedious task.

The Solution:

TBS evaluated the brand profoundly and analyzed the consumer psychology in order to chalk out plan that would entice the consumers.

The content writing team at TBS weaved the most attractive and luring content that was published on various platforms online strategically.

The Outcome:

We earned trust of people with our well-tailored on page content that changed their conviction about e-tail jewellers.

The online sales of PNG Jewellers have hiked up effectively on account of the content strategy availed by TBS.

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