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CASE STUDY

Facebook Promotions Case Study

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Website URL www.wonderchef.in

Facebook URL www.facebook.com/SanjeevKapoorWonderchef

Client :Wonderchef is an online home appliances store promoted by celebrity chef Sanjeev Kapoor. Client wanted to increase the brand awareness, enhance the brand-consumer bond, boost the web traffic and generate leads through social media campaign.

Target: Indian women between the age group 25-55.

Challenge:Generating leads through social media platforms was the biggest challenge.

Solutions:

The team focused mainly on one of the social networking sites where the target audience is active. ‘Emotion,’ ‘nostalgia’ and ‘comfort’ were the three factors that the TBS team addressed while creating content for the campaign. With out of the box strategies and enticing content tailor made to attract Indian women, the team was able to overcome the challenge.

Result :  "The number of followers drastically increased, generated leads that exceeded the client’s
expectations. The posts went viral, resulting in an increased number of
Facebook page likes and thus, brand awareness."
SMM

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