DNA

A Legacy of Inspirational Running

The DNA ICan Women’s Half Marathon was Asia’s first dedicated half marathon for women, celebrating its 5th year of inspiration. By partnering with NGOs focused on girl child education, the event allowed participants to help others by running for themselves. The marathon attracted over 6,000 runners and was attended by celebrities and fitness gurus alike.

Creating Buzz in a Crowded Market

Finding Every Runner

The goal was to build awareness among women of all ages from students and mothers to entrepreneurs and fitness pros.

Making it Click

It wasn’t enough for people to just "like" a post; we needed them to actually sign up and grab their running shoes.

A Full-Coverage Growth Strategy

The Power of Friends

We used popular hashtags like #WomenOfToday to get celebrities and everyday heroes talking, making the race the "must-attend" event of the season.

The #IRunForHer Heart

We made the race personal. Through our campaign, runners didn't just run for a medal, they ran to support a specific child’s education.

Staying Active Together

We didn't just wait for race day. From the #BeautifulBeast exercise challenge to diet plans, we kept the community engaged and training.

Spreading the Word

We used ads, digital press releases, and stories from past winners to build excitement.

Results That Took Off

100k

Visitors

to the website in just one week

500+

Sign Ups

registered for the event digitally

Technical SEO Strategies

Went Viral

with a robust fan following and massive engagement

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