Ford

Celebrating a Milestone for the American Icon

Ford, the American automotive giant, celebrated the second anniversary of the Ford Figo, its most-acclaimed premium hatchback in India. The brand initiated an extensive campaign across 230 outlets nationwide throughout March 2012, inviting fans and customers to join the success story. As part of this massive outreach, Ford produced four animated video clips in diverse styles to drive consumers toward local dealerships.

Breaking the Language and Reach Barriers

Niche Promotion

The primary challenge involved promoting these invitation videos in a way that remained relevant and entertaining to a broad audience.

Linguistic Complexity

The videos were produced in local languages, including Hindi and South Indian languages, making them difficult to promote on a national scale without a targeted strategy.

Rapid Momentum

TBS was tasked with creating significant buzz within a tight two-week duration. TBS was tasked with creating significant buzz within a tight two-week duration.

The TBS Multi-Phase Seeding Engine

Niche Research and Targeting

The TBS team identified and targeted media across key verticals: Automobiles, Urban Lifestyle, Humor/Entertainment, News, and Bollywood.

Influencer & Blogger Outreach

We initiated momentum by reaching out to trusted site editors and influential bloggers with creative messaging tailored specifically to each niche.

Mainstream Scaling

As the initial push gained traction, TBS broadened the outreach to mainstream outlets, top-tier blogs, forums, and social networks to capture thousands of viewers.

Results That Took Off

Technical SEO Strategies

Viral Video Success

Videos in local languages became a national phenomenon

Technical SEO Strategies

Deep Brand Passion

Emotional connection that lasted beyond the campaign

Technical SEO Strategies

Massive Outreach

Targeted niche & mainstream media platforms

Technical SEO Strategies

Exceeded Targets

High-velocity seeding across 230+ outlets

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