The Brand Saloon - 360° Digital Marketing Agency in India

Kalki Fashion

Luxury Occasion Wear Meets the Digital Shopper

Kalki Fashion has established itself as a premier destination for luxury occasion and bridal wear, blending traditional craftsmanship with modern silhouettes. With a strong presence in India and a significant international footprint, the brand aimed to scale its direct-to-consumer (D2C) platform to match the premium experience offered in its physical flagship stores.

The Leak in the Virtual Luxury Boutique

Stalling at the Finish Line

While the brand attracted high traffic, a thorough analysis revealed a high cart abandonment rate that was preventing visitors from becoming customers.

Friction in the Funnel

Despite interest in premium bridal and festive wear, the checkout journey was complex, leading to lost opportunities and lower-than-expected digital revenue.

The TBS Conversion Optimization Blueprint

Deep-Dive Data Analytics

TBS team utilized Google Analytics to perform an exhaustive audit of user behavior, pinpointing the exact stages where potential buyers were dropping off.

Streamlined Checkout Architecture

Our experts redesigned and simplified the entire checkout process, removing unnecessary friction and creating a seamless "one-click" luxury experience.

Conversion-First SEO Strategy

We optimized the platform to ensure that high-intent users were not just finding the brand, but were being guided through a user-friendly path designed specifically for conversion.

The Outcome

2X

Growth In Revenue

Simplified Checkout Doubles Digital Sales

Drastic Reduction In Abandonment

Frictionless Checkout Saves Sales

Top Ranking

For Target Keywords

High Global Scalability

Enhance UX to Convert to Profit

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