Overview

We're looking for a WhatsApp Integrator who can seamlessly connect brands with their audiences through WhatsApp Business API, automation tools, and CRM integrations.

You'll be responsible for setting up, managing, and optimizing WhatsApp-based communication flows — from lead generation and engagement to customer support and conversions.

This role is ideal for someone who understands both marketing automation and technical implementation, and can bridge creative strategy with platform functionality.

Key Responsibilities:

• Platform Setup & Integration

  Configure and manage WhatsApp Business API accounts using tools like Gupshup, Twilio, WATI, or Zoko.

  Integrate WhatsApp with CRMs (HubSpot, Zoho, Salesforce) and eCommerce platforms (Shopify, WooCommerce, etc.).

  Ensure smooth data flow between WhatsApp, website forms, and backend systems.

• Campaign & Workflow Management

  Build automated WhatsApp communication flows — welcome messages, order updates, promotional broadcasts, and re-engagement sequences.

  Coordinate with creative and strategy teams to design effective message templates and broadcast plans.

  Schedule and deploy WhatsApp campaigns while ensuring compliance with Meta's guidelines.

• Monitoring & Optimization

  Track campaign performance metrics (CTR, delivery rate, response rate, conversions).

  Optimize workflows for better engagement and reduced drop-offs. Troubleshoot technical issues and maintain platform health.

• Collaboration & Reporting

  Work closely with the marketing, performance, and CRM teams to align WhatsApp strategies with larger campaign goals.

  Prepare weekly and monthly reports showcasing campaign performance and insights.

  Stay updated on WhatsApp API updates, automation tools, and chatbot innovations.