Republic Case Study | Social Media Strategy | The Brand Saloon

Republic

A Big Event with a VIP Guest

The Republic Summit was a massive event where experts met to talk about India’s future. The highlight was a keynote speech by PM Modi. Because only a small group of invited guests could attend in person, The Brand Saloon (TBS) was brought in to make sure the rest of the country could experience it live online.

Making an Exclusive Event Public

The Live Tech Challenge

We had to build and manage a special "live blog" website that stayed up-to-date every second.

Winning the Internet's Attention

With so much happening in the news, we had to make sure this summit was the number one thing people were talking about.

A Real-Time Digital Newsroom

Non-Stop Live Updates

Our team worked around the clock for two days, posting every big quote and moment onto the website as it happened.

Deep-Dive Stories

We didn't just post news; we wrote detailed profiles on every famous speaker so the audience understood the "why" behind the talk.

Social Media Buzz

We created a "digital home" for the event using specific hashtags and teamed up with online influencers to spread the word to millions of followers.

Results That Took Off

Technical SEO Strategies

National Trending Topic

dominating social media

Technical SEO Strategies

Huge Microsite Traffic

to the live blog on the microsite

Technical SEO Strategies

Key influencer

voices amplified event reach

Technical SEO Strategies

Live Content Engine

gave real-time updates & insights

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