Only 2% of senior marketers feel confident measuring BTL ROI. We built our entire BTL marketing services practice to be the exception.
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75% of marketers direct their largest BTL budgets toward retail and in-store activations. 28% plan to increase BTL spend in 2026. Yet only 2% feel confident measuring ROI. At The Brand Saloon, we build below the line marketing services with measurement infrastructure designed in from day one, not retrofitted after the activation ends.
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A Pintola canter activation delivered ₹10 to 12 lakh in estimated revenue impact, within the campaign window itself, not six months later. That's what measurable BTL looks like. Most brands run activations with engagement they can see but conversion they can't prove. The gap between visible engagement and provable revenue is precisely where most BTL budgets quietly lose their commercial case.
Most BTL agencies measure footfall and call it success. TBS engineers revenue attribution into every activation.
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The team at TBS delivers SEO results and takes full accountability. They are flexible in their approach & good partners for any brand.
They promised us results and delivered. We were fortunate to connect with The Brand Saloon & look forward to a long-term relationship!
The team at Brand Saloon delivered all the services on time, and it has been such a great pleasure working with them!
Everything we discussed with them has been backed up by results. We highly recommend the TBS team for all your marketing needs!
Only 2% of senior marketers are confident measuring BTL ROI. At The Brand Saloon, that statistic doesn't apply to our clients. Every BTL programme is built with tracking codes, attribution frameworks, and revenue measurement from the planning stage, so you always know exactly what your activation delivered commercially.
Get in TouchTBS reports on revenue because that's the number your board actually wants to see. That distinction is why our clients keep BTL budgets growing, not justifying.
On Only 2% of marketers feel confident measuring BTL ROI. TBS builds the tracking codes, attribution models, and revenue frameworks into every activation from the strategy stage, turning BTL from an act of faith into a provable commercial investment.
75% of marketers direct their largest BTL budgets toward retail and in-store activations. TBS specialises in exactly this space, designing point-of-sale and retail experiences engineered to convert footfall into transactions, immediately and measurably.
The hardest BTL question is connecting someone who experienced your brand to someone who later bought it. TBS builds the registration journeys, tracking codes, and CRM integration that answer that exact question, closing the gap most BTL programmes never solve.
68% of marketers expect AI to improve BTL measurement and reporting. TBS deploys AI-driven sentiment analysis, adaptive campaign optimisation, and real-time activation intelligence, bringing digital-grade precision to a channel most agencies still measure with a clipboard.
Measurement built in from the start. A Pintola canter activation delivered ₹10 to 12 lakh in estimated revenue impact within the campaign window itself, because the tracking infrastructure existed before the activation launched. Most BTL activity becomes expensive marketing precisely because there's no system connecting engagement to revenue. The Brand Saloon builds that system into every BTL marketing programme from day one.
By engaging consumers directly, in person, where category leaders often can't match local intensity. BTL allows challenger brands to concentrate resources on specific high-intent segments rather than competing for mass media share of voice against bigger budgets. The Brand Saloon builds BTL marketing strategies that turn local precision into competitive advantage, winning specific moments and markets that larger players overlook.
Yes, when the activation is designed to capture data, not just deliver an experience. 65 to 80% of consumers recall a brand experience after 30 days, versus 10 to 25% for digital ads. The Brand Saloon builds BTL programmes with CRM capture and nurture sequences that extend commercial value well beyond the activation date itself.
Because experiences convert at dramatically higher rates than impressions ever could. 91% of consumers report more positive feelings about a brand after attending a branded experience. 85% say they're likely to purchase after participating. The Brand Saloon builds BTL and experiential programmes designed around that conversion advantage, not just brand awareness.
Yes. Advertising tells. Experience converts and compounds. The global experiential marketing market is projected to grow to $71.22 billion by 2035, reflecting how seriously brands are shifting budget toward direct engagement. The Brand Saloon builds the BTL and activation strategies that capture that compounding advantage for your brand specifically.
Brands willing to measure rigorously, not just activate creatively. 86% of B2B and 84% of consumer marketers plan to increase event spending in 2026, but only those building proper attribution see the ROI to justify it. The Brand Saloon builds BTL marketing services for brands that want both the experience and the proof.
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