75% of new products fail at launch. The ones that don't aren't better products, they're better launched.
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79.5% of companies report that product launches have a significant impact on revenue. Yet 70% of products approved for development never become commercial successes. Companies with a structured go-to-market strategy see 3x greater revenue growth than those without. At The Brand Saloon, we build product launch services that don't just announce; they create demand, build anticipation, and drive commercial momentum from day one.
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Business-to-business gatherings that are designed to facilitate networking, partnerships and deal-making between companies and industry professionals.
Learn MoreLarge-scale professional events featuring keynote speakers, panel discussions and focused educational sessions on industry trends, insights, and knowledge sharing.
Learn MoreA strategic event designed to launch and generate excitement around a new product or service to media, stakeholders and target customers.
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56% of consumers learn about new products from friends and family, making word-of-mouth the single largest product discovery channel. Yet most launches are built around announcement, not advocacy. The brands achieving the strongest launch outcomes aren't those with the biggest budgets; they're the ones with the most structured pre-launch, launch, and post-launch strategy built around creating genuine demand.
TBS builds product launch services where every phase - pre-launch, launch, and post-launch is engineered to build demand, create advocacy, and drive measurable commercial outcomes.
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The dedicated client servicing at TBS ensures that our marketing campaigns are well integrated on social media and align with our goals.
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The team at TBS delivers SEO results and takes full accountability. They are flexible in their approach & good partners for any brand.
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Everything we discussed with them has been backed up by results. We highly recommend the TBS team for all your marketing needs!
Most product launches are measured by day-one sales and social impressions. At The Brand Saloon, every launch is measured against the commercial outcomes it was designed to deliver — revenue impact, market penetration, brand awareness lift, and pipeline generated. We report on what the launch actually built, not just what it generated on the day.
Get in TouchMost product launch agencies plan launch events. TBS builds launch systems where pre-launch demand, launch impact, and post-launch momentum work together as one commercial programme.
The most successful launches are won before launch day. TBS builds pre-launch strategies that create genuine audience anticipation - seeding demand, building advocacy, and ensuring your audience arrives at launch day already convinced, not merely aware.
A product launch event should do more than impress; it should convert. TBS designs launch experiences that combine brand storytelling, product demonstration, and audience engagement in ways that generate genuine purchase intent and word-of-mouth advocacy that outlasts the event itself.
Launch impact is multiplicative, not additive. A launch that hits social, PR, OOH, influencer, and experiential simultaneously creates a market presence that no single-channel launch can replicate. TBS builds and coordinates multi-channel launch campaigns that maximise reach, relevance, and revenue impact across every surface simultaneously.
80% of launch value is created after launch day, and most brands go silent precisely when sustained momentum matters most. TBS builds post-launch programmes - performance optimisation, demand nurturing, media amplification, and commercial attribution that convert launch momentum into compounding long-term growth.
Launches are won before they happen. Demand is built before the product is available. Companies with structured go-to-market strategies see 3x greater revenue growth. The Brand Saloon engineers pre-launch, launch, and post-launch phases as one connected commercial system, not three separate activities.
Three replicable things. Emotional narrative built before the reveal. Information released to generate speculation, not saturation. The launch event made into a media moment. 56% of consumers discover products through word-of-mouth. The Brand Saloon engineers that word-of-mouth deliberately, for enterprise brands across every Indian market.
Through deliberate narrative architecture, build the story before the product is available. Media coverage, influencer endorsement, and community conversations shape perception before purchase. 79.5% of companies report launches have a significant revenue impact, but only when perception-building is managed as carefully as production. The Brand Saloon builds that architecture.
Because a product reveal in a hotel ballroom is forgotten by morning. An immersive experience gives audiences something worth sharing. 56% of consumers trust product recommendations from friends above all other channels. The Brand Saloon builds product launch event management experiences that earn that advocacy deliberately and at a commercial scale.
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