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86% of journalists reject pitches for lack of relevance. The brands that earn consistent media coverage aren't pitching more; they're pitching smarter.
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Partner with the Best Media Relations & Outreach Marketing Company in Mumbai The average journalist response rate to PR pitches is just 3.43%. Yet brands with strategic media relations programmes consistently earn the coverage that builds category authority, feeds AI search citations, and drives commercial outcomes that advertising spend alone cannot replicate. At The Brand Saloon, we build media relations and outreach marketing programmes where every pitch is purposeful and every placement is strategic.
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67% of B2B buyers say earned media coverage directly influences their purchasing decisions. Brand mentions in earned media correlate 3x more strongly with AI search citation visibility than backlinks. Yet with only 3.43% of media pitches generating a response, the difference between brands that earn consistent coverage and those that don't is almost entirely a strategy and relationship problem.
Media coverage without a media strategy is just hoping journalists notice you. Outreach marketing without media relationships is cold email with a press release attached. The Brand Saloon builds media relations programmes grounded in genuine journalist relationships, relevant story positioning, and commercial objectives that every placement is designed to serve.
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The dedicated client servicing at TBS ensures that our marketing campaigns are well integrated on social media and align with our goals.
We are a satisfied client of the dedicated team at The Brand Saloon. Our overall traffic & quality of leads have significantly increased.
The team at TBS delivers SEO results and takes full accountability. They are flexible in their approach & good partners for any brand.
They promised us results and delivered. We were fortunate to connect with The Brand Saloon & look forward to a long-term relationship!
The team at Brand Saloon delivered all the services on time, and it has been such a great pleasure working with them!
Everything we discussed with them has been backed up by results. We highly recommend the TBS team for all your marketing needs!
Media relations reporting that stops at a coverage list is reporting that stopped before the value. At The Brand Saloon, every media relations report shows share of voice movement, sentiment shifts, AI-surface impact, and where earned coverage is influencing commercial decisions. We measure what media outreach actually builds, not just what it generates.
Get in TouchMost media relations agencies have contacts. The Brand Saloon has relationships, and that distinction determines whether your brand earns consistent, relevant coverage or gets lost in an inbox. Relationships are built over years. Ours already are.
With 86% of pitches rejected for irrelevance, the brands earning consistent media coverage aren't sending more; they're sending better. TBS builds story angles grounded in genuine news value, journalist beat knowledge, and category insight that makes every pitch worth a journalist's time to open and respond to.
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Brand mentions in independent editorial sources correlate 3x more strongly with AI search visibility than backlinks. Every piece of earned coverage TBS secures isn't just a trust signal for human audiences; it's an AI citation authority signal that strengthens your brand's discoverability across ChatGPT, Perplexity, Google AI Overviews, and Gemini simultaneously.
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India's media landscape has its own publication hierarchies, journalist relationships, editorial sensitivities, and story preferences that international outreach marketing frameworks consistently misread. TBS brings deep familiarity with the publications, journalists, and story dynamics that define how Indian enterprise brands earn meaningful media coverage, nationally and regionally.
Social outreach already outranks email for response rates, 42% versus 26%. We build multi-channel outreach marketing strategies that meet journalists where they actually are, combining targeted email, social engagement, relationship cultivation, and news hook timing that maximises response and coverage rates simultaneously.
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Absolutely. Brands with a higher share of voice are more likely to be cited by AI systems, referenced by analysts, and chosen at the point of decision. Strategic media relations identifies where competitors dominate, builds story angles that earn coverage there, and tracks share of voice movement continuously.
Brand mentions in independent editorial sources correlate 3x more strongly with AI citation visibility than backlinks. Every earned placement is a signal to ChatGPT, Perplexity, and Google AI Overviews that your brand belongs in the answer, making media relations one of the most powerful AI discoverability investments available.
Start with commercial questions, not coverage targets. Which publications do your buyers read when evaluating vendors? Which editorial conversations drive commercial consideration? Every media relations activity should connect to those questions, generating business outcomes, not just coverage metrics that look good in a monthly report.
Track share of voice movement, sentiment quality, AI citation impact, referral traffic, and pipeline correlation. 67% of B2B buyers say earned media directly influences purchase decisions, meaning commercial impact is measurable when the right attribution framework is built from the campaign strategy stage, not retrofitted after.
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