Challenge : The online market is diversifying. Consumers are turning towards e-shopping rather than wasting time in
shopping malls. But when it comes to Jewellery, they turn their anchor towards the physical shops.
The reasons to this are trust issues, customization and uniqueness. Customers haven�t built that robust
relation with e-commerce world to buy such expensive thing online; as jewellery is regarded as
possession of the property.
As said Content is the king, therefore the client was looking for unique and enticing content for the
website, to enthrall more and more customers on its site.
