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POWERHOUSE GYM Case Study

Search Engine Optimization Case Study for Power House Gym

The Scenario:

The Powerhouse Gym name and brand has been one of the top leaders in the fitness industry for over 40 years. With 300 licensees in 39 states, Powerhouse has continued to steadily gain global attention by expanding into 17 different countries worldwide. The first Powerhouse Gym still stands in its original location and celebrated its 40th anniversary in 2014.

Idea: Increase

Campaign: Business Development using Search Engine Marketing and Social Media Marketing.

Client: Powerhouse Gym India

Duration: 1 month

The Challenge:

They are looking forward for opportunities using Search Engine Marketing and Social Media Marketingto flourish their business by directly targeting their potential customers and converting them into active customers.

The biggest hurdle here was to differentiate Powerhouse Gym from the extensive competition and yet successfully achieve the target.

Solution :

The Solution:

TBSteam constantly analyzed the user behavior to target them at the right time with the right offer.

TBS leveraged the extensive social media handles to intensely promote Powerhouse Gym.

The Outcome:

TBS was successful in generating more than 1400 leads through Search Engine Marketing and Social Media Marketingin the span of just one month.

Powerhouse Gym also availed comprehensive brand awareness in accordance with business development initiatives undertaken by TBS.

SEM SMM

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