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Facebook Promotions Case Study

SMO Case Study for Wonderchef

The Scenario:

Wonderchef is an online home appliances store promoted by celebrity chef SanjeevKapoor. The aim was to increase the brand awareness, enhance the brand-consumer bond, boost the web traffic and generate leads through social media campaign. The team focused mainly on one of the social networking sites where the target audience is active.

Idea: Target Indian women between the age-group: 25-55 to escalate brand awareness.

Campaign: Generating leads and building traffic through social media platforms.

Client :Wonderchef

Duration: 6 Months

The Challenge:

The challenge here was to optimize brand personality and generate leads while communicating a consistent brand image throughout all the campaigns scheduled periodically.

The Solution:

�Emotion,� �nostalgia� and �comfort� were the three factors that the TBS team addressed while creating content for the campaign.

An enticing content was tailor made to attract Indian women with the above three factors.

TBS devised out of the box strategies that pertained to the target audience.

The Outcome:

TBS was successful in boosting the number of followers for this brand at all the social media handles.

The posts were flourishing on account of the easy-to-understand content and hence an escalated the brand awareness far and wide.


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