CASE STUDY

The Challenge:

The challenge here was to optimize brand personality and generate leads while communicating a consistent brand image throughout all the campaigns scheduled periodically.

The Solution:

�Emotion,� �nostalgia� and �comfort� were the three factors that the TBS team addressed while creating content for the campaign.

An enticing content was tailor made to attract Indian women with the above three factors.

TBS devised out of the box strategies that pertained to the target audience.

The Outcome:

TBS was successful in boosting the number of followers for this brand at all the social media handles.

The posts were flourishing on account of the easy-to-understand content and hence an escalated the brand awareness far and wide.